Wednesday, July 22, 2020

BRUCE & VLADY – The Reality (Svensk American, 1970)

Instrumental, English vocals
International relevance: ***

This is a bit of a stretch as this duo wasn't technically Swedish. They did however operate in Sweden during their short existence, releasing their lone album ”The Reality” on a Swedish label.

Organist and singer Bruce Powell was born and bred in Waukegan, Illinois, while noted drummer Wladyslaw “Vlady” Jagiello was of Polish origin. They met in Stockholm in 1969 where Powell had a gig at the Grand Hotel. However, the gig was cancelled when his Hammond B3 organ was damaged in transit. With the instrument left for repair for a couple of days, he had some time off in the Swedish capital. He met Jagiello at a local rock club. At the club they sat in with the act for the evening, and the two musicians got on well right away. The guys continued as a duo and got booked for several gigs at jazz hangout Klubb Ernst. There they grabbed the attention of Rune Wallebom, formerly of Swedish instro band The Violents (also known for being rock'n'roll singer Jerry Williams backing band). Wallebom was the co-owner of record label Svensk American which mainly had various dance bands and other commercially oriented singers in its roster. Wallebom promised Bruce & Vlady that if they recorded an album for him and it sold in 20,000 copies, he could break them in Great Britain. They taped the album in four sessions which – of course – didn't sell a squat. Wallebom's wife owned the other half of Svensk American, and when she divorced him, she decided to dissolve the label almost immediately after ”The Reality” was released, effectively ending all marketing and promotion before it even had begun.

Being a drums and organ duo, it's easy to initially mistake Bruce & Vlady for just another Hansson & Karlsson or Sound Express. What most obviously sets ”The Reality” apart from any of those bands is Powell's vocals, heavily steeped in American soul music and with touches of the progressive jazz of the day. He's got a good clearly soul-inflicted voice that gives ”The Reality” the upper hand of other jazz steeped bands with a similar setting. With the vocals as improvised as the music itself, the lyrics are mostly on-the-fly soul clichés with a faint religious-cum-sociopolitical bent in a slight 'life is hard, let's get together and we can make it' vein. However, the vocals add a crucial element to the music. The playing may not be as intense as Hansson & Karlsson's at their most focused, and on a few occasions Bruce & Vlady drop the ball rhytmically. But nevertheless, they manage to create a certain darkish mood that is quite appealing. Powell and Jagiello feed off each other's energy going in directions that sometimes suggests a psychedelic vibe. The album isn't a masterpiece and perhaps not one you'd play in any mood, but once you put it on it's easy to get captured by its spirit.

”The Reality” has enough drive and ideas that Bruce & Vlady could have built further upon had they continued playing together, but Powell split Sweden soon after its release in 1970 to return to the States. He later became a musical director for a Milwaukee church. He lost touch with Jagiello whose subsequent whereabouts I don't know anything about for certain, although I seem to remember reading somewhere that he died or disappeared under mysterious circumstances. (If anyone has any hard facts on this, please drop me a line in the comments section below.) As far as I know, none of the duo members ever recieved any royalties for the Svensk American, but credible reissue label Vampisoul relaunched the album to a positive reviews in 2015.

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